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Measuring consumer involvement in products: Developing a general scale

โœ Scribed by Mark B. Traylor; W. Benoy Joseph

Book ID
112141619
Publisher
John Wiley and Sons
Year
1984
Tongue
English
Weight
679 KB
Volume
1
Category
Article
ISSN
0742-6046

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## Abstract This paper examines the measurement of childhood materialism using Schor's (2004) Consumer Involvement Scale. Schor treated consumer involvement empirically as a unidimensional construct, though she suggested that conceptually it may be multidimensional. Using confirmatory factor analys