Benchmarking consumer perceptions of pro
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Noel Mark NoΓ«l; Nessim Hanna
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Article
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1996
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John Wiley and Sons
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English
β 901 KB
This empirical study illustrates an extension of the magnitude estimation measurement procedure, coupled with a repeatedmeasures design, to assess a consumer's perceptual link between product quality and price. Respondents rated 14 competitive chocolate candy bars, with a given average price of 506,