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Consumer perceptions of private label quality: the role of product category characteristics and consumer use of heuristics

✍ Scribed by Devon DelVecchio

Book ID: 117686890
Publisher: Elsevier Science
Year: 2001
Tongue: English
Weight: 124 KB
Volume: 8
Category: Article
ISSN: 0969-6989
DOI: 10.1016/s0969-6989(00)00030-8

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