Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics

✍ Scribed by Kiran Karande, Altaf Merchant, K. Sivakumar

• Book ID: 118301901
• Publisher: Springer-Verlag
• Year: 2011
• Tongue: English
• Weight: 517 KB
• Volume: 2
• Category: Article
• ISSN: 1869-814X
• DOI: 10.1007/s13162-011-0008-z