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Comparative evaluation and the relationship between quality, satisfaction, and repurchase loyalty

✍ Scribed by Svein Ottar Olsen


Book ID
111760094
Publisher
Sage Publications
Year
2002
Tongue
English
Weight
972 KB
Volume
30
Category
Article
ISSN
0092-0703

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## Abstract Most studies of satisfaction and loyalty focus on the brand level of decision making. Involvement, on the other hand, is mainly defined and measured on the product category level. This study explores this gap by investigating the role of product category involvement and satisfaction in