𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Ambivalence and involvement in the satisfaction–repurchase loyalty relationship

✍ Scribed by Ho Huy Tuu; Svein Ottar Olsen

Book ID
116266364
Publisher
Elsevier
Year
2010
Tongue
English
Weight
283 KB
Volume
18
Category
Article
ISSN
1441-3582

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Repurchase loyalty: The role of involvem
Repurchase loyalty: The role of involvement and satisfaction
✍ Svein Ottar Olsen 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 372 KB 👁 1 views

## Abstract Most studies of satisfaction and loyalty focus on the brand level of decision making. Involvement, on the other hand, is mainly defined and measured on the product category level. This study explores this gap by investigating the role of product category involvement and satisfaction in