## Abstract Although previous research indicates that nominal groups generally outperform interactive groups at brainstorming tasks, companies still favor group interaction because of its presumed benefits beyond the brainstorming task. This study assesses the effectiveness of both types of groups
Collaborative fixation: Effects of others' ideas on brainstorming
β Scribed by Nicholas W. Kohn; Steven M. Smith
- Publisher
- John Wiley and Sons
- Year
- 2010
- Tongue
- English
- Weight
- 399 KB
- Volume
- 25
- Category
- Article
- ISSN
- 0888-4080
- DOI
- 10.1002/acp.1699
No coin nor oath required. For personal study only.
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