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Cause-related Marketing: Ein scheinheiliges Kooperationskonzept?

✍ Scribed by Heribert Meffert; Martin Holzberg

Book ID: 107422495
Publisher: Gabler Verlag
Year: 2009
Weight: 609 KB
Volume: 26
Category: Article
ISSN: 1865-6544
DOI: 10.1007/s11621-009-0032-7

No coin nor oath required. For personal study only.

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