✦ LIBER ✦

Interaktives Marketing || Cause-related Marketing goes 2.0

✍ Scribed by Belz, Christian; Schögel, Marcus; Arndt, Oliver; Walter, Verena

Book ID: 121413194
Publisher: Gabler
Year: 2008
Tongue: German
Weight: 200 KB
Edition: 2
Category: Article
ISBN: 3834998591
DOI: 10.1007/978-3-8349-9859-0_37

No coin nor oath required. For personal study only.

✦ Synopsis

Die Autoren präsentieren und diskutieren innovative Dialogmarketing-Ansätze, Grenzen und Potenziale neuer Medien für das Customer Relationship Management sowie neuartige Nutzungsmöglichkeiten neuer Medien. Zur Veranschaulichung werden aktuelle Ergebnisse aus der Forschung sowie Praxisbeispiele aus unterschiedlichen Branchen (BMW Group, Henkel KGaA, Deutsche Bahn AG etc.) integriert.

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