Die Autoren prΓ€sentieren und diskutieren innovative Dialogmarketing-AnsΓ€tze, Grenzen und Potenziale neuer Medien fΓΌr das Customer Relationship Management sowie neuartige NutzungsmΓΆglichkeiten neuer Medien. Zur Veranschaulichung werden aktuelle Ergebnisse aus der Forschung sowie Praxisbeispiele aus u
β¦ LIBER β¦
Cause-related marketing 2.0: Connection, collaboration and commitment
β Scribed by Andersen, Sophie Esmann; Johansen, Trine Susanne
- Book ID
- 126158898
- Publisher
- Taylor and Francis Group
- Year
- 2014
- Tongue
- English
- Weight
- 223 KB
- Volume
- 22
- Category
- Article
- ISSN
- 1352-7266
No coin nor oath required. For personal study only.
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