𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Calculating, creating, and claiming value in business markets: Status and research agenda

✍ Scribed by Gary L. Lilien; Rajdeep Grewal; Douglas Bowman; Min Ding; Abbie Griffin; V. Kumar; Das Narayandas; Renana Peres; Raji Srinivasan; Qiong Wang


Book ID
106454907
Publisher
Springer US
Year
2010
Tongue
English
Weight
246 KB
Volume
21
Category
Article
ISSN
0923-0645

No coin nor oath required. For personal study only.


📜 SIMILAR VOLUMES


[Advances in Business Marketing and Purc
✍ Hinterhuber, Andreas 📂 Article 📅 2008 🏛 Emerald (MCB UP ) 🌐 English ⚖ 512 KB

Superior Customer Value (scv) Advances Theory And Offers New Tools Useful For Measuring Value Dimensions And Strength. Achieving Highly Useful Sense Making About The Value Concept And Value Metrics Is Important Because Of The Substantial Evidence That: Customer Assessments Of Total Value In A Produc