✦ LIBER ✦

[Advances in Business Marketing and Purchasing] Creating and managing superior customer value Volume 14 || Customer value: theory, research, and practice

✍ Scribed by Woodside, Arch G.

Book ID: 125508634
Publisher: Emerald (MCB UP )
Year: 2008
Tongue: English
Weight: 170 KB
Category: Article
ISBN: 184855172X
ISSN: 1069-0964
DOI: 10.1016/S1069-0964(08)14001-7

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

[Advances in Business Marketing and Purc

[Advances in Business Marketing and Purchasing] Creating and managing superior customer value Volume 14 || Linking Customer Value to Customer Share in Business Relationships

✍ Ulaga, Wolfgang 📂 Article 📅 2008 🏛 Emerald (MCB UP ) 🌐 English ⚖ 184 KB

[Advances in Business Marketing and Purc

[Advances in Business Marketing and Purchasing] Creating and managing superior customer value Volume 14 || Value delivery and value-based pricing in industrial markets

✍ Hinterhuber, Andreas 📂 Article 📅 2008 🏛 Emerald (MCB UP ) 🌐 English ⚖ 512 KB

Superior Customer Value (scv) Advances Theory And Offers New Tools Useful For Measuring Value Dimensions And Strength. Achieving Highly Useful Sense Making About The Value Concept And Value Metrics Is Important Because Of The Substantial Evidence That: Customer Assessments Of Total Value In A Produc

[Advances in Business Marketing and Purc

[Advances in Business Marketing and Purchasing] Visionary Pricing: Reflections and Advances in Honor of Dan Nimer Volume 19 || Price and Customers’ Perceptions of Value

✍ Smith, Gerald E. 📂 Article 📅 2012 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 178 KB

"Visionary Pricing" is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. Th

[Advances in Business Marketing and Purc

[Advances in Business Marketing and Purchasing] Business-to-Business Marketing Management: Strategies, Cases, and Solutions Volume 18 || Chapter 10 Analyzing the B2B Brand Value Chain

✍ Glynn, Mark S.; Woodside, Arch G. 📂 Article 📅 2012 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 246 KB

[Review of Marketing Research] Special I

[Review of Marketing Research] Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing Volume 9 || The Role of the Knowledgeable Customer in Business Network Learning, Value Creation, and Innovation

✍ Peters, Linda D. 📂 Article 📅 2012 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 416 KB