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✦   LIBER   ✦

[Advances in Business Marketing and Purchasing] Visionary Pricing: Reflections and Advances in Honor of Dan Nimer Volume 19 || Price and Customers’ Perceptions of Value

✍ Scribed by Smith, Gerald E.

Book ID
121293994
Publisher
Emerald Group Publishing Limited
Year
2012
Tongue
English
Weight
178 KB
Edition
1
Volume
10.1108/S1069-0964(2012)19
Category
Article
ISBN
178052997X
ISSN
1069-0964

No coin nor oath required. For personal study only.

✦ Synopsis

"Visionary Pricing" is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. They now assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing throughout the world. The volume contains four sections: section 1 interviews Nimer and presents his views on the emergence of value-based pricing as an influential pricing paradigm of the 21st century; section 2 focuses on pricing strategy and competitive advantage; section 3 focuses on the difining role of value in pricing; and section 4 focuses on pricing capability and innovation.

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