[Advances in Business Marketing and Purchasing] Business-to-Business Marketing Management: Strategies, Cases, and Solutions Volume 18 || Chapter 10 Analyzing the B2B Brand Value Chain

✍ Scribed by Glynn, Mark S.; Woodside, Arch G.

• Book ID: 120042341
• Publisher: Emerald Group Publishing Limited
• Year: 2012
• Tongue: English
• Weight: 246 KB
• Volume: 10.1108/S1069-0964(2012)18
• Category: Article
• ISBN: 178052577X
• ISSN: 1069-0964
• DOI: 10.1108/S1069-0964(2012)0000018015