✦ LIBER ✦

Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda

✍ Scribed by Abbie Griffin, Brett W. Josephson, Gary Lilien, Fred Wiersema…

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Calculating, creating, and claiming valu

✍ Gary L. Lilien; Rajdeep Grewal; Douglas Bowman; Min Ding; Abbie Griffin; V. Kuma 📂 Article 📅 2010 🏛 Springer US 🌐 English ⚖ 246 KB

Research Commentary—Information Transpar

✍ Granados, Nelson; Gupta, Alok; Kauffman, Robert J. 📂 Article 📅 2010 🏛 INFORMS 🌐 English ⚖ 183 KB

Employment and Market Innovation in Chin

✍ Robert E. White; Robert E. Hoskisson; Daphne W. Yiu; Garry D. Bruton 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 189 KB

Interaction behaviors in business relati

✍ Guercini, Simone; La Rocca, Antonella; Runfola, Andrea; Snehota, Ivan 📂 Article 📅 2014 🏛 Elsevier Science 🌐 English ⚖ 478 KB

Special Issue on Policies Promoting Inno

✍ David B. Audretsch 📂 Article 📅 2003 🏛 Springer US 🌐 English ⚖ 914 KB

[Review of Marketing Research] Special I

✍ Peters, Linda D. 📂 Article 📅 2012 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 416 KB