𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Buyer perceptions of the purchase process and its effect on customer satisfaction

✍ Scribed by John F. Tanner Jr.

Book ID
107765843
Publisher
Elsevier Science
Year
1996
Tongue
English
Weight
813 KB
Volume
25
Category
Article
ISSN
0019-8501

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Customer satisfaction continues to draw the interest of researchers and practitioners because it can lead to long term benefits including customer loyalty. Purchase importance plays a role in pre-purchase process, yet little is known about how it may influence customer satisfaction formation process