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Building brand identity in competitive markets: a conceptual model

✍ Scribed by Ghodeswar, Bhimrao M.

Book ID: 121463939
Publisher: Emerald Group Publishing Limited
Year: 2008
Tongue: English
Weight: 145 KB
Volume: 17
Category: Article
ISSN: 1061-0421
DOI: 10.1108/10610420810856468

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