Sonic branding in sport: A model for communicating brand identity through musical fit

✍ Scribed by Ballouli, Khalid; Heere, Bob

• Book ID: 122263832
• Publisher: Elsevier
• Year: 2015
• Tongue: English
• Weight: 284 KB
• Volume: 18
• Category: Article
• ISSN: 1441-3523
• DOI: 10.1016/j.smr.2014.03.001