๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Building strong brands in a modern marketing communications environment

โœ Scribed by Keller, Kevin Lane


Book ID
121229234
Publisher
Taylor and Francis Group
Year
2009
Tongue
English
Weight
165 KB
Volume
15
Category
Article
ISSN
1352-7266

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


Building brand identity in competitive m
โœ Ghodeswar, Bhimrao M. ๐Ÿ“‚ Article ๐Ÿ“… 2008 ๐Ÿ› Emerald Group Publishing Limited ๐ŸŒ English โš– 145 KB

Purpose -The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach -This paper is based on a review of the literature and takes a case study approach. The paper sug