✦ LIBER ✦
INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions
✍ Scribed by Madhavaram, Sreedhar; Badrinarayanan, Vishag; McDonald, Robert E.
- Book ID
- 126317542
- Publisher
- M. E. Sharpe Inc.
- Year
- 2005
- Tongue
- English
- Weight
- 144 KB
- Volume
- 34
- Category
- Article
- ISSN
- 0091-3367
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