✦ LIBER ✦

Brand versus generic advertising and the decision to advertise collectively

✍ Scribed by Catherine Carey; Dawn Langkamp Bolton

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Brand versus generic advertising: A conc

✍ Dr. Henry W. Kinnucan; Cynda R. Clary 📂 Article 📅 1995 🏛 John Wiley and Sons 🌐 English ⚖ 1015 KB

Generic versus Brand Advertised Manufact

✍ Lana Hall and Ingrid Foik 📂 Article 📅 1983 🏛 Blackwell Publishing ⚖ 755 KB

Commodity advertising: Theoretical issue

✍ Ronald W. Ward; Julio Chang; Stan Thompson 📂 Article 📅 1985 🏛 John Wiley and Sons 🌐 English ⚖ 562 KB

The Effectiveness of Generic versus Bran

✍ Harry M. Kaiser and Donald J. Liu 📂 Article 📅 1998 🏛 Oxford University Press 🌐 English ⚖ 783 KB

Barriers to entry, brand advertising, an

✍ Fiona M. Scott Morton 📂 Article 📅 2000 🏛 Elsevier Science 🌐 English ⚖ 88 KB

Incorporating generic and brand advertis

✍ Mark G. Browm; Jonq–Ying Lee 📂 Article 📅 1997 🏛 World Advertising Research Center 🌐 English ⚖ 194 KB