Brand versus generic advertising: A conceptual framework with an application to cheese

✍ Scribed by Dr. Henry W. Kinnucan; Cynda R. Clary

• Book ID: 102680618
• Publisher: John Wiley and Sons
• Year: 1995
• Tongue: English
• Weight: 1015 KB
• Volume: 11
• Category: Article
• ISSN: 0742-4477
• DOI: 10.1002/1520-6297(199507/08)11:4<355::aid-agr2720110407>3.0.co;2-0