Commodity advertising: Theoretical issues relating to generic and brand promotions

✍ Scribed by Ronald W. Ward; Julio Chang; Stan Thompson

• Book ID: 102677761
• Publisher: John Wiley and Sons
• Year: 1985
• Tongue: English
• Weight: 562 KB
• Volume: 1
• Category: Article
• ISSN: 0742-4477
• DOI: 10.1002/1520-6297(198524)1:4<269::aid-agr2720010404>3.0.co;2-u