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The Effectiveness of Generic versus Brand Advertising: The Case of U.S. Dairy Promotion

✍ Scribed by Harry M. Kaiser and Donald J. Liu

Book ID: 118049315
Publisher: Oxford University Press
Year: 1998
Tongue: English
Weight: 783 KB
Volume: 20
Category: Article
ISSN: 1058-7195
DOI: 10.2307/1349534

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