ECONOMIC EFFECTIVENESS OF BRAND ADVERTISING PROGRAMMES FOR U.S. ORANGE JUICE IN THE EUROPEAN MARKET: AN ERROR COMPONENT ANALYSIS

✍ Scribed by Jonq-Ying Lee; Mark G. Brown

• Book ID: 115293337
• Publisher: John Wiley and Sons
• Year: 1986
• Tongue: English
• Weight: 550 KB
• Volume: 37
• Category: Article
• ISSN: 0021-857X
• DOI: 10.1111/j.1477-9552.1986.tb01606.x