✦ LIBER ✦

Brand Society: How Brands Transform Management and Lifestyle

✍ Scribed by Higgins, D. M.

Book ID: 115484120
Publisher: Oxford University Press
Year: 2012
Tongue: English
Weight: 71 KB
Volume: 13
Category: Article
ISSN: 1467-2227
DOI: 10.1093/es/khr078

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

How brand names are special: brands, wor

How brand names are special: brands, words, and hemispheres

✍ Possidonia F.D. Gontijo; Janice Rayman; Shi Zhang; Eran Zaidel 📂 Article 📅 2002 🏛 Elsevier Science 🌐 English ⚖ 155 KB

How to transform consumers into fans of

How to transform consumers into fans of your brand

✍ Jahn, Benedikt; Kunz, Werner 📂 Article 📅 2012 🏛 Emerald (MCB UP ) 🌐 English ⚖ 418 KB

How Brands Can Create Social Currency –

How Brands Can Create Social Currency – A Framework for Managing Brands in a Network Era

✍ Markus Zinnbauer; Tobias Honer 📂 Article 📅 2011 🏛 Gabler Verlag ⚖ 317 KB

Towards Effective Place Brand Management

Towards Effective Place Brand Management: Branding European Cities and Regions

✍ Statia J. Elliot 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 63 KB

How coaching can enhance your brand as a

How coaching can enhance your brand as a manager

✍ Hunt, James M. ;Weintraub, Joseph 📂 Article 📅 2002 🏛 John Wiley and Sons 🌐 English ⚖ 72 KB

## Abstract Managers who coach their employees become known as good managers to work for, developers of talent, and achievers of business results. They also become better leaders in the process. The average manager, however, doesn't coach, believing it would take too much time or be a waste of effo

A process model of brand cocreation: bra

A process model of brand cocreation: brand management and research implications

✍ Boyle, Emily 📂 Article 📅 2007 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 181 KB