How coaching can enhance your brand as a manager

✍ Scribed by Hunt, James M. ;Weintraub, Joseph

• Publisher: John Wiley and Sons
• Year: 2002
• Tongue: English
• Weight: 72 KB
• Volume: 21
• Category: Article
• ISSN: 1531-1864
• DOI: 10.1002/npr.10018

✦ Synopsis

Abstract

Managers who coach their employees become known as good managers to work for, developers of talent, and achievers
of business results. They also become better leaders in the process. The average manager, however, doesn't
coach, believing it would take too much time or be a waste of effort. Such barriers, however, are more psychological
than real, and represent an expression of the status quo. The fact is that coaching managers behave differently, and
that contributes to their brand. The bottom line: Since most managers don't coach, those who do actively help
their employees learn and grow have a competitive advantage, one that can enhance their careers. © 2002
Wiley Periodicals, Inc.