𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Brand Equity, Consumer Learning and Choice

✍ Scribed by Tülin Erdem; Joffre Swait; Susan Broniarczyk; Dipankar Chakravarti; Jean-Noël Kapferer; Michael Keane; John Roberts; Jan-Benedict E. M. Steenkamp; Florian Zettelmeyer

Book ID
110259045
Publisher
Springer US
Year
1999
Tongue
English
Weight
112 KB
Volume
10
Category
Article
ISSN
0923-0645

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