Differences in consumer preferences when facing branded versus non-branded choices

✍ Scribed by David Ubilava; Kenneth A. Foster; Jayson L. Lusk; Tomas Nilsson

• Book ID: 101773026
• Publisher: John Wiley and Sons
• Year: 2011
• Tongue: English
• Weight: 181 KB
• Volume: 10
• Category: Article
• ISSN: 1472-0817
• DOI: 10.1002/cb.349