✦ LIBER ✦
How choice ambiguity modulates activity in brain areas representing brand preference: evidence from consumer neuroscience
✍ Scribed by Hilke Plassmann; Peter Kenning; Michael Deppe; Harald Kugel; Wolfram Schwindt
- Book ID
- 101772026
- Publisher
- John Wiley and Sons
- Year
- 2008
- Tongue
- English
- Weight
- 174 KB
- Volume
- 7
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.257
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