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Decision making and brand choice by older consumers

✍ Scribed by Catherine Cole; Gilles Laurent; Aimee Drolet; Jane Ebert; Angela Gutchess; Raphaëlle Lambert-Pandraud; Etienne Mullet; Michael I. Norton; Ellen Peters

Publisher: Springer US
Year: 2008
Tongue: English
Weight: 155 KB
Volume: 19
Category: Article
ISSN: 0923-0645
DOI: 10.1007/s11002-008-9058-x

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