CONSUMPTION OCCASION INFLUENCE ON CONSUMER BRAND CHOICE
β Scribed by William O. Bearden; Arch G. Woodside
- Book ID
- 109166699
- Publisher
- Decision Sciences Institute, Georgia State University
- Year
- 1978
- Tongue
- English
- Weight
- 530 KB
- Volume
- 9
- Category
- Article
- ISSN
- 0011-7315
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
This research examines the role consumption situations play in determining the effects of brand image on consumers' brand evaluations. Results from the first experiment suggest that when consumption situations are experimentally manipulated for the same brand, conspicuousness does not significantly
This paper investigates the effects of heterogeneity in consumer choice behaviour. Omitted consumer heterogeneity may lead to badly biased results, and wrong inferences concerning marketing strategies to follow. In this research we study the extent and the cause of this bias. We distinguish between
The purpose of this study was to examine the combinatorial effects of enduring and momentary mechanisms of cultural identity salience on identity-based apparel brand choices of three Hispanic acculturation segments (Hispanic-dominant, mainstream-dominant, and balanced-bicultural). The hypotheses wer
## Abstract Recent theories in social psychology assume that people may have two different attitudes toward an object at the same timeβone that is explicit and corresponds with deliberative behavior, and one that is implicit and corresponds with spontaneous behavior. The research presented in this