✦ LIBER ✦

Attitudes towards cause-related marketing: determinants of satisfaction and loyalty

✍ Scribed by Galan-Ladero, M. Mercedes; Galera-Casquet, Clementina; Wymer, Walter

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Variables that influence attitude toward

✍ M. Mercedes Galan-Ladero 📂 Article 📅 2012 🏛 Springer-Verlag 🌐 English ⚖ 48 KB

The effect of strategic and tactical cau

✍ van den Brink, Douwe; Odekerken‐Schröder, Gaby; Pauwels, Pieter 📂 Article 📅 2006 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 431 KB

Effect of Cause-Related Marketing on Att

✍ Hajjat, Mahmood M. 📂 Article 📅 2003 🏛 Haworth Press Inc 🌐 English ⚖ 636 KB

Effect of Participation in Marketing Res

✍ John E. Swan, I. Fredrick Trawick and Maxwell G. Carroll 📂 Article 📅 1981 🏛 American Marketing Association 🌐 English ⚖ 288 KB

Cause-Related Marketing in the Retail an

✍ Liston-Heyes, C.; Liu, G. 📂 Article 📅 2008 🏛 SAGE Publications 🌐 English ⚖ 182 KB

A Study on the Effect of Cause-Related M

✍ García, Iñaki; Gibaja, Juan J.; Mujika, Alazne 📂 Article 📅 2003 🏛 Haworth Press Inc 🌐 English ⚖ 676 KB