Variables that influence attitude toward cause-related marketing and determinants of satisfaction and loyalty in the ‘solidarity purchase’

✍ Scribed by M. Mercedes Galan-Ladero

• Book ID: 118824087
• Publisher: Springer-Verlag
• Year: 2012
• Tongue: English
• Weight: 48 KB
• Volume: 9
• Category: Article
• ISSN: 1865-1984
• DOI: 10.1007/s12208-011-0080-y