✦ LIBER ✦

A Study on the Effect of Cause-Related Marketing on the Attitude Towards the Brand: The Case of Pepsi in Spain

✍ Scribed by García, Iñaki; Gibaja, Juan J.; Mujika, Alazne

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Cause-related marketing influence on con

✍ Bigné-Alcañiz, Enrique; Currás-Pérez, Rafael; Ruiz-Mafé, Carla; Sanz-Blas, Silvi 📂 Article 📅 2012 🏛 Taylor and Francis Group 🌐 English ⚖ 155 KB

The effect of strategic and tactical cau

✍ van den Brink, Douwe; Odekerken‐Schröder, Gaby; Pauwels, Pieter 📂 Article 📅 2006 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 431 KB

The role of brand/cause fit in the effec

✍ John W. Pracejus; G.Douglas Olsen 📂 Article 📅 2004 🏛 Elsevier Science 🌐 English ⚖ 146 KB

On the robustness and the direction of t

✍ Eldad Yechiam; Greg Barron; Ido Erev; Miriam Erez 📂 Article 📅 2003 🏛 John Wiley and Sons 🌐 English ⚖ 147 KB 👁 2 views

The effects of brand‐cause fit and campa

✍ Chéron, Emmanuel; Kohlbacher, Florian; Kusuma, Kaoru 📂 Article 📅 2012 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 458 KB

A note on the role of cause type in caus

✍ Lafferty, Barbara A.; Edmondson, Diane R. 📂 Article 📅 2014 🏛 Elsevier Science 🌐 English ⚖ 574 KB