✦ LIBER ✦

An Investigation of Perceived Risk at the Brand Level

✍ Scribed by Peter, J. Paul; Ryan, Michael J.

Book ID: 125547248
Publisher: American Marketing Association
Year: 1976
Tongue: English
Weight: 887 KB
Volume: 13
Category: Article
ISSN: 0022-2437
DOI: 10.2307/3150856

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