Examination of brand knowledge, perceived risk and consumers' intention to adopt an online retailer

✍ Scribed by Chen, Rong; He, Feng

• Book ID: 121405339
• Publisher: Taylor and Francis Group
• Year: 2003
• Tongue: English
• Weight: 163 KB
• Volume: 14
• Category: Article
• ISSN: 1478-3363
• DOI: 10.1080/1478336032000053825