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Measuring perceived brand luxury: An evaluation of the BLI scale

โœ Scribed by Christodoulides, George; Michaelidou, Nina; Li, Ching Hsing

Book ID
120472871
Publisher
Palgrave Publishers Ltd.
Year
2009
Tongue
English
Weight
114 KB
Volume
16
Category
Article
ISSN
1350-231X

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Advances in Hospitality and Leisure, a new peer-review serial, delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure, and tourism. It provides a platform to galvanize thoughts on contemporary issues and emerging trends essential to theory advancement a