[Advances in Hospitality and Leisure] Volume 1 || AN EXAMINATION OF THE BRAND RELATIONSHIP QUALITY SCALE IN THE EVALUATION OF RESTAURANT BRANDS

✍ Scribed by Ekinci, Yuksel

• Book ID: 120205571
• Publisher: Emerald (MCB UP )
• Year: 2004
• Tongue: English
• Weight: 60 KB
• Edition: 1
• Category: Article
• ISBN-13: 9780762311583
• ISSN: 1745-3542
• DOI: 10.1016/S1745-3542(04)01012-4

✦ Synopsis

Advances in Hospitality and Leisure, a new peer-review serial, delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure, and tourism. It provides a platform to galvanize thoughts on contemporary issues and emerging trends essential to theory advancement as well as professional practices from a global perspective. The main focus of this serial is to transcend the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected. The serial is keen to address the needs of the populace having interests in disseminating ideas, concepts and theories derived from scholarly investigations. Potential readers may retrieve useful texts to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the subjects of interest.