Managing green brand equity: the perspective of perceived risk theory

✍ Scribed by Ching-Hsun Chang, Yu-Shan Chen

• Book ID: 120761530
• Publisher: Springer Netherlands
• Year: 2013
• Tongue: English
• Weight: 290 KB
• Volume: 48
• Category: Article
• ISSN: 0033-5177
• DOI: 10.1007/s11135-013-9872-y