๐”– Bobbio Scriptorium
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An Empirical Investigation on the Economic Consequences of Customer Satisfaction

โœ Scribed by Yu, Sui-Hua

Book ID
126618535
Publisher
Taylor and Francis Group
Year
2007
Tongue
English
Weight
134 KB
Volume
18
Category
Article
ISSN
1478-3363

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Customer satisfaction continues to draw the interest of researchers and practitioners because it can lead to long term benefits including customer loyalty. Purchase importance plays a role in pre-purchase process, yet little is known about how it may influence customer satisfaction formation process