✦ LIBER ✦

An Empirical Comparison of Consumer-Based Measures of Brand Equity

✍ Scribed by Manoj K. Agarwal and Vithala R. Rao

Book ID: 125502595
Publisher: Springer US
Year: 1996
Tongue: English
Weight: 763 KB
Volume: 7
Category: Article
ISSN: 0923-0645
DOI: 10.2307/40216410

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

An empirical comparison of consumer-base

An empirical comparison of consumer-based measures of brand equity

✍ Manoj K. Agarwal; Vithala R. Rao 📂 Article 📅 1996 🏛 Springer US 🌐 English ⚖ 903 KB

This article compares eleven different consumer-based brand equity measures and evaluates their convergence. Predictive validity at the individual and aggregate levels is also investigated. Measures based on the dollar metric method and discrete choice methodology predict choices extremely well in a

Consumer‐based brand equity: improving t

Consumer‐based brand equity: improving the measurement – empirical evidence

✍ Pappu, Ravi; Quester, Pascale G.; Cooksey, Ray W. 📂 Article 📅 2005 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 220 KB

An empirical study of consumer-based cit

An empirical study of consumer-based city brand equity from signalling theory perspective

✍ Shafranskaya, Irina; Potapov, Dmitriy 📂 Article 📅 2014 🏛 Springer Science and Business Media LLC 🌐 English ⚖ 319 KB

Consumer-based Brand Equity: Development

Consumer-based Brand Equity: Development and Validation of a Measurement Instrument

✍ Vázquez, Rodolfo; del Río, A. Belén; Iglesias, Víctor 📂 Article 📅 2002 🏛 Westburn Publishers Ltd 🌐 English ⚖ 145 KB

A consumer-based method for retailer equ

A consumer-based method for retailer equity measurement: Results of an empirical study

✍ Ravi Pappu; Pascale Quester 📂 Article 📅 2006 🏛 Elsevier Science 🌐 English ⚖ 269 KB

Family as a source of consumer‐based bra

Family as a source of consumer‐based brand equity

✍ Bravo Gil, R.; Fraj Andrés, E.; Martínez Salinas, E. 📂 Article 📅 2007 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 255 KB