This article compares eleven different consumer-based brand equity measures and evaluates their convergence. Predictive validity at the individual and aggregate levels is also investigated. Measures based on the dollar metric method and discrete choice methodology predict choices extremely well in a
β¦ LIBER β¦
An empirical study of consumer-based city brand equity from signalling theory perspective
β Scribed by Shafranskaya, Irina; Potapov, Dmitriy
- Book ID
- 125437138
- Publisher
- Springer Science and Business Media LLC
- Year
- 2014
- Tongue
- English
- Weight
- 319 KB
- Volume
- 10
- Category
- Article
- ISSN
- 1751-8040
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## Abstract Human informationβseeking behavior is complicated. Activity theory is a powerful theoretical instrument to untangle the βcomplications.β Based on activity theory, a comprehensive framework is proposed in Part I (Y. Xu, 2007) of this report to describe interactive information retrieval (