✦ LIBER ✦

An Analysis of Consumers' Responses to Cause Related Marketing

✍ Scribed by Hoek, Janet; Gendall, Philip

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Consumer response to retailer use of cau

✍ Michael J. Barone; Andrew T. Norman; Anthony D. Miyazaki 📂 Article 📅 2007 🏛 Elsevier Science 🌐 English ⚖ 273 KB

Does cause congruence affect how differe

✍ Chen, R.; Su, S.; He, F. 📂 Article 📅 2013 🏛 SAGE Publications 🌐 English ⚖ 523 KB

Tugging on Heartstrings: Shopping Orient

✍ Chang, Chun Tuan (author);Cheng, Zhao Hong (author) 📂 Article 📅 2014 🏛 Kluwer Academic Publishers 🌐 English ⚖ 434 KB

Tugging on Heartstrings: Shopping Orient

✍ Chang, Chun Tuan (author);Cheng, Zhao Hong (author) 📂 Article 📅 2014 🏛 Kluwer Academic Publishers 🌐 English ⚖ 434 KB

Consumer perceptions of cause related ma

✍ Moosmayer, Dirk C.; Fuljahn, Alexandre 📂 Article 📅 2010 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 279 KB

Cause-related marketing influence on con

✍ Bigné-Alcañiz, Enrique; Currás-Pérez, Rafael; Ruiz-Mafé, Carla; Sanz-Blas, Silvi 📂 Article 📅 2012 🏛 Taylor and Francis Group 🌐 English ⚖ 155 KB