Consumer response to retailer use of cause-related marketing: Is more fit better?

✍ Scribed by Michael J. Barone; Andrew T. Norman; Anthony D. Miyazaki

• Book ID: 113752242
• Publisher: Elsevier Science
• Year: 2007
• Tongue: English
• Weight: 273 KB
• Volume: 83
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/j.jretai.2007.03.006