✦ LIBER ✦
Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?
✍ Scribed by Chen, R.; Su, S.; He, F.
- Book ID
- 126155295
- Publisher
- SAGE Publications
- Year
- 2013
- Tongue
- English
- Weight
- 523 KB
- Volume
- 39
- Category
- Article
- ISSN
- 0312-8962
No coin nor oath required. For personal study only.