✦ LIBER ✦

Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing

✍ Scribed by Chang, Chun Tuan (author);Cheng, Zhao Hong (author)

Book ID: 121501211
Publisher: Kluwer Academic Publishers
Year: 2014
Tongue: English
Weight: 434 KB
Volume: 127
Category: Article
ISSN: 0167-4544
DOI: 10.1007/s10551-014-2048-4

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Tugging on Heartstrings: Shopping Orient

Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing

✍ Chang, Chun Tuan (author);Cheng, Zhao Hong (author) 📂 Article 📅 2014 🏛 Kluwer Academic Publishers 🌐 English ⚖ 434 KB

Cause-related marketing influence on con

✍ Bigné-Alcañiz, Enrique; Currás-Pérez, Rafael; Ruiz-Mafé, Carla; Sanz-Blas, Silvi 📂 Article 📅 2012 🏛 Taylor and Francis Group 🌐 English ⚖ 155 KB

To donate or not to donate? Product char

To donate or not to donate? Product characteristics and framing effects of cause-related marketing on consumer purchase behavior

✍ Chun-Tuan Chang 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 149 KB

## Abstract The present study examines potential influences associated with donation framing, product price, product type, and donation magnitude on cause‐related marketing (CRM) campaigns, where money is donated to a charity each time a consumer makes a pur‐chase. In addition to the main effects o