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Achieving Fit between Learning and Market Orientation: Implications for New Product Performance

✍ Scribed by Peter Yannopoulos; Seigyoung Auh; Bulent Menguc


Book ID
114758255
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
216 KB
Volume
29
Category
Article
ISSN
0737-6782

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