The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance

✍ Scribed by Kwaku Atuahene-Gima; Stanley F. Slater; Eric M. Olson

• Book ID: 109164939
• Publisher: John Wiley and Sons
• Year: 2005
• Tongue: English
• Weight: 219 KB
• Volume: 22
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1111/j.1540-5885.2005.00144.x