The curvilinear relationships between responsive and proactive market orientations and new product performance: A contingent link

✍ Scribed by Kuen-Hung Tsai; Christine Chou; Jyh-Huei Kuo

• Book ID: 108152706
• Publisher: Elsevier Science
• Year: 2008
• Tongue: English
• Weight: 261 KB
• Volume: 37
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2007.03.005